clever campaign
About
Welcome to my world, well, part of it. This intersection of my lifestream centers on what I'm currently reading and ruminating on, as it relates to this digital media vocation of mine. But don't expect me to stay on topic.
Who am I and why am I so opinionated?
Well, everyone has the right to my opinion. I have learned a thing or two along the way, as a content developer, a community manager, a product manager, and strategy manager. (Lots of bossy management gigs.) All of what I've learned has come from the engineers, developers, bloggers, thought leaders, brand managers, and community members I've collaborated with.
You can follow me. What? What?
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November 25, 2009 at 11:27am Comments
November 25, 2009 at 9:30am Comments
November 25, 2009 at 9:30am Comments
November 23, 2009 at 11:12am Comments
November 23, 2009 at 9:48am Comments
Once the campaigns are up and running, the companies and their ad firms are using the same Web-scanning technologies to gauge consumer reaction to their messages, and to fine-tune them to boost…
November 23, 2009 at 9:48am Comments
November 23, 2009 at 9:48am Comments
Unilever is set to unveil “big innovations” as soon as next year as Chief Executive Officer Paul Polman seeks to replicate the success Procter & Gamble Co. had with products like the Swiffer.
November 20, 2009 at 5:06pm Comments
November 19, 2009 at 11:28am Comments
November 17, 2009 at 5:02pm Comments
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