March 2010
30 posts
Official Google CPG Blog: Spring Into Green →
Many brands are “greenwashing” this year, seems like they’re talking the right talk to the right audiences. But will it win them over?
Facebook Killing 'Become A Fan,' Embracing 'Like'... →
How it may affect ads was also addressed in the e-mail to ad agencies. “Users will understand the distinction through explicit social context, messaging and aesthetic differences. An Engagement ad…
After a Sour Start in Social Media, Skittles Gets... →
Interesting to see them make the decision to shift the entire engagement platform over to Facebook.
Facebook Fan Pages Evolve Into CRM Channel for Big... →
Nice exploration into the different tactics brands (and their PR firms) are taking on engaging via Facebook
10 Musts for Marketing to Women on Facebook →
Behold (and Fear!) the Awesome Social-Media Power... →
And they say teens don’t tweet. ZOMG. LOL
Digital Gets Physical →
Social networkers swayed by online branding,... →
Consumers said that their number-one reason for becoming a fan of a brand on social networking sites was to receive discounts from the companies. Other reasons for following a brand included…
Drilling Down - Sharing Sales Tips in a Smaller... →
The study found that while girls were alert to sales on favorite brands, they tended to share this information with a small circle of intimates, through phone calls or text messages, rather than…
Twitter Starts Rolling Out Contributors Feature,... →
For brands using Twitter as a CRM tool this is high time!
Can Augmented Reality be a commercial success for... →
Retail and AR seem like the perfect match. Many exciting things to come. AR could be the new shelf-talker in many stores.
Finding the Right "Brand Voice" on Twitter →
Priceless, good reminder-style article for anyone thinking about creating or maintaining a Twitter presence for brands.
Starbucks Gets Its Business Brewing Again With... →
It’s not calculated in trending topics or YouTube comments. It should, in fact, be held to the same criteria other marketing channels are: Did it move your business?
How the Fashion Industry Uses Location-Based... →
Once you get beyond the “shiny,” this is a good example of a well-thought out content campaign. Highly contextual opportunities abound, for the right brands and programs.
How Clorox increased community engagement with... →
Why iVillage Is Getting a Makeover →
Wondering if a “hub” strategy is really still relevant? Maybe good for advertising sales but for audiences? I don’t know.
Forget Foursquare: Why Location Marketing Is New... →
(even better things happening in the comments)
Sequoia’s Kvamme: Social Media Marketing Can... →
Bold headline. Better content in the comments.
P&G plans 'green' ad blitz →
Attracting new audiences via cause commitment marketing shows no sign of slowing
Ads With 'Real' Women Don't Work →
Interesting thinking through self-esteem and image projection.
Why These Complex Times Demand Simpler Packaging →
Quick read on greenwashing and other packaging trends
Don't Let Your Website Ruin Your Magazine's Tablet... →
Lots of interesting stories starting to happen around e-readers and the ‘new’ publishing.
The App Is The Ad →
Wondering, who’s working out specs for iPad and e-reader ads. Publishers? The IAB?
Consumers Engaged Via Social Media Are More Likely... →
In a recent study of social media usage it is clear that consumers who are Facebook fans and Twitter followers of a brand are more likely to not only recommend, but they are also more likely to buy…
Nestle to Facebook Fans: Consider Yourself... →
Another one for @jowyang’s brands that got punked on social media, I guess.
Google Android Gains on Apple in Smartphone Ad... →
More than Half of Social Gamers Willing to... →
According to the comScore study, 53.3% of the total respondents reported that they would be “very likely” to complete a marketing action such as filling out a survey, watching a video, shopping at…
Augmented Reality Cosmetic Mirror in Tokyo →
So cool to see this kind of technology starting to be implemented. Not long before it’s pervasive.
Facebook Kicks Off Implementation Of QR Codes →
Finally QR codes will be getting more primetime in the US
Dunkin Donuts Tracking Twitter In Effort To Turn... →
More and more brands are tracking tweets to sales
February 2010
35 posts
5 Winning Corporate Social Good Campaigns →
Kellogg Says Kashi May Grow to $1 Billion Brand in... →
U.S. consumers bought $12.9 billion worth of natural foods and beverages in 2008, up 10 percent from a year earlier
2010 Looks Brighter for Digital Media →
Report: 56% Of Virtual Goods Buyers Are Repeat... →
MediaPost Publications Kellogg Increases 2010 Ad... →
Finding Online Shoppers on Facebook - eMarketer →
“This is an amazing testament to customer loyalty and interest in social engagement,” said Kevin Ertell, vice president of retail strategy at ForeSee Results, about the survey. “We need to do our…
MediaPost Publications Is Digital Coupons' Rise... →
Overall, 45 million consumers used digital coupons in 2009 — up almost 20% from 38 million in 2008. In percentage terms, that represents an increase from about 12% to 14% of the total U.S….
Women With Children At Home Are More Likely To Use... →
Great, pithy insights
Advertising: General Mills Targets 3 Groups to... →
General Mills Targets Three Groups to Fuel Growth
Digital Stats: Mobile service Foursquare had more... →
Parenting via Facebook: Vomit reports and baby... →
Facebook directs more online users than Google →
Although methods such as paid search, Web display ads and TV commercials still reach a larger audience, the “influence” tapped in social media “is a heck of a lot stronger than it is with traditional…
Does Social Sell? →
Digital Coupon Growth Outpaces Inserts →
CHART OF THE DAY: Kids Don't Hate Twitter Anymore! →
Product overload: Stores are threatening to dump... →
New P&G Site Helps With Dinner—and the Cleanup →
They didn’t bother to spend any time worrying about the name
Study: Women Social 'Gamers' on the Rise →
Just 42 percent of women surveyed said that they considered themselves to be a “gamer”; yet a healthy majority of respondents (67 percent) said they consider playing online games for one to five…
iMedia Connection: Brand Summit Spring '10 -... →
Couple of nice takeaways in here.
Brandchannel | Mattel's Puppy Tweets Connects Dogs... →